Core Purpose

"Family" means our employees, customers, stakeholders, community, and partners.

SM2 exists to solve the problems for our guests, from near or far, who need: a clean hotel room for a night or a month at the Holiday Inn Hotel, to rent a car or a truck to get anywhere in our beautiful province from Budget Rent A Car, or to park their vehicle in a secure location at the Calgary International Airport at Park & Jet while they travel.

Ultimately, we are a family business that is proud to serve the Calgary community at large and in many different aspects.


Our Core Values


BE COURAGEOUS. Ask tough questions. Take risks. Be bold. Be vulnerable. Share resources.

ASPIRE TO EXCELLENCE. Be great in everything that you do. Accept failures and learn the lessons. Slow is smooth, and smooth is fast.

PEOPLE MATTER. We care and respect each other. We celebrate our differences and diversity.

TOGETHER WE ARE STRONGER. We make problem solving a team sport.

DO THE RIGHT THING. Go the extra mile, especially when no one is looking. Be personally accountable. Our values and ethics are above self-interest. No excuses.

HUMILITY. Be caring and compassionate. Freely offer praise and recognition. Admit our mistakes. Never let personality or style get in the way of working well with others.



Since becoming joint venture partners with SM2 in 2019, I have had the pleasure to work alongside and observe the owners and executives. In every way they conduct themselves thoughtfully, ethically and with a tremendous discipline toward sound and collaborative decision making. I have no hesitation in recommending the people at SM2 to anyone who may be considering doing business with this organization.

Senator Scott Tannas
Chairman
Fortress Insurance Company

I have had the privilege, over many decades, of working professionally with SM2 Capital Partners. In particular I have engaged on both a professional and personal basis with Founders, and Board Members of this highly respected group of Companies. In all respects and without qualification, I can speak to the integrity, trust, and creative entrepreneurship of SM2 and the talented group that compose their Management Team. What is particularly noteworthy, is their unwavering demonstration of value and ethics, all within an engaging spirit of openness and humility that is exemplified by the strong relationships that have been built with their Partners and Advisors over many years.

Brian Rogers, Q.C.
Legal Advisor & Counsel
McLeod Law LLP

To work with a company that treats their employees as family speaks to the values that lead SM2 in all of their actions and decisions. Being part of a team that focuses on working together in support of our customers drives us to aspire to excellence in all that we do.

Gurdeep K. Singh
General Manager
Budget Car & Truck Rental of Calgary

It’s so wonderful to be apart of an organization that always wants to do right by their Customers and Employees. While it would be easy to work for a different company to get a pay check - not just any company can create a culture to be courageous like SM2. This makes me excited to work everyday.

Margo Mylett
Corporate Account Executive
SM2 Capital Partners

I’m delighted to hear that SM2 Capital Partners, now lead by Generation 2, continues to be rooted in a strong set of Core values, that the family and original Founders have lived by for so long. It has been my pleasure to know and work with the family. My best wishes as SM2 embarks on the next chapter of the Family Journey in N.America.

Dr. Kabir Jivraj
Co-Founder & Managing Director
AgeCare Investments

I have known the Ali family for over 20 years and recently invested alongside of SM2 Capital in our casino and hospitality platform. The team at SM2 are a highly principled group who bring out the best in their staff and business partners, while achieving a high level of success in their investments.

Scott Mather
President
New Star Capital Inc.